The Chrome extension that lets you customize your Facebook News Feed to control how you consume its content.
🤓 My Role👩🏻🎨 BrandingHiFi MockupsInteractive Prototype — InVisionAll Screen Prototypes as PNGs🤝 Conclusion
😩 Problem
A lead designer approached me with the thought that as popular as Facebook is among millennials and Generation X, many users share the pain points of not only wasting too much time on Facebook, but also consuming content that distracts them from the type of content and activity they’re looking for on Facebook
🤓 My Role
I was responsible for the entire design process and content strategy, including the microcopy.
The target audience was defined as Facebook users (primarily millennials and generation X) who find that they spend too much time on Facebook.
👩🏻🎨 Branding
HiFi Mockups
Interactive Prototype — InVision
See the full InVision prototype
All Screen Prototypes as PNGs
🤝 Conclusion
There were a few key takeaways that rolled out as the UX design and writing processes came to a close:
- It's better to approach the user stories with multiple user flows with easier steps rather than one complicated, big user flow.
- Do not ‘finish’ prototype until every user says the flows are easy to complete, and the actionable text is as clear as possible.
- Navigation windows and dialogue boxes should be as simple as possible, content-focused, and built around the microcopy and its messaging.